HBO Max Rebrands Itself to MAX, Introduces New App for Firestick Users


In an exciting development for streaming enthusiasts, HBO Max has undergone a significant rebranding and transformed into MAX.

As part of this transition, a new MAX app has been introduced to replace the previous HBO Max app on Firestick devices.

For those living in the US, the MAX app is readily available for download on the Amazon Store. However, for users located outside the United States, the old HBO Max APK won’t work, so here is the way to install the new MAX APK on FireStick.

It’s important to note that the MAX app will exclusively cater to international users, while users within the United States will still have access to the same extensive MAX content through the app available on the Amazon Store.

Features of the New MAX App

More Than Twice the Content: MAX offers over 35,000 hours of programming, doubling the previous HBO Max library. It includes shows from HGTV, Food Network, Discovery Channel, TLC, ID, Magnolia Network, and more.

Improved Performance and Video Playback: MAX runs on a rebuilt code base, ensuring a more stable and consistent performance across devices. The new video playback experience provides smooth and cinematic video quality.

Simplified Navigation: MAX features improved categories and content details tabs/pages, and dedicated brand hubs for easier and faster content discovery. The left-hand rail on TV devices has been simplified, and there is a dedicated HBO tab on the menu.

New Personalization Features: MAX offers personalized content recommendations for each user profile based on viewing activity. After finishing a show, end-card recommendations suggest other content to watch.

New 4K Plan: MAX offers three tiers, including a premium option with 4K Ultra HD content and up to four concurrent streams. The plans vary in pricing, concurrent streams, video resolution, offline downloads, and audio quality.

Prominent Kids Experience: MAX provides a default kids profile and parental controls to limit access to age-appropriate content.

Improved Download Experience: MAX introduces a new download experience to address previous issues with offline viewing.

Expanded Profile Avatars: MAX offers over 350 profile icons, including popular characters from Harry Potter, Discovery shows, and other HBO Max originals.

New Ad Formats: MAX combines ad formats from HBO Max and Discovery+, offering a light ad load with various formats such as pre-roll, mid-roll, takeovers, interactive ads, and pause ads. Accessibility Features: MAX includes audio descriptive content and supports screen reader technology on various devices.

What are the Pricing Plans for

Here’s a look at the different pricing plans offered by along with their features:

1. Max With Ads

Price: $9.99/month or $99.99/year

  • 2 concurrent streams
  • Full HD video resolution
  • No offline downloads
  • 5.1 surround sound quality

2. Max Ad Free

Price: $15.99/month or $149.99/year

  • 2 concurrent streams
  • Full HD video resolution
  • 30 offline downloads
  • 5.1 surround sound quality

3. Max Ultimate Ad Free

Price: $19.99/month or $199.99/year

  • 4 concurrent streams
  • 4K Ultra HD resolution content
  • 100 offline downloads
  • Immersive audio with Dolby Atmos (may include restrictions in some content categories)
  • Expanded 4K UHD content catalog with over 1,000 movies and TV episodes, including all Warner Bros. movies released this year and in the future after their theatrical windows.

FAQs –

What’s the difference between MAX and HBO Max?

Starting May 23rd, HBO Max became MAX, the streaming home for HBO content. MAX offers an expanded library, including captivating reality, lifestyle, food, and true crime series, alongside a diverse collection of movies, shows, and specials.

Will all of HBO be available on MAX?

Absolutely! MAX includes all HBO programming, allowing you to stream acclaimed series, documentaries, and blockbuster films. From the latest episodes of Succession to binge-watching The Wire or enjoying an Oscar-nominated movie night, MAX has an extensive selection of content.

Are HBO and MAX the same?

HBO is a renowned TV network with groundbreaking series and films. MAX is the enhanced streaming service of HBO Max, providing access to all HBO Max content, including HBO, and introducing new shows in reality, food, lifestyle, true crime, and more.

Traditional HBO channels and HBO on Demand are still available. Contact your subscription provider for more details.


HBO Max has rebranded as MAX, offering an enhanced streaming experience with a wider selection of content. MAX is now the streaming home for HBO shows while providing an expanded library of shows and movies across various genres. Enjoy the limitless possibilities of entertainment on MAX!

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