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How to Watch NOW TV on Firestick from Anywhere (2023)


This is the step-by-step guide on how to Watch NOW TV on Firestick, FireTV, Fire TV 4K Max, & Fire TV Cube.

NOW TV is a service of British Satellite television broadcaster “Sky Network”. It is a Subscription based service that offers Live TV and Video-on-demand content.

The Sky network has launched the service in the UK in 2012 and it is now officially available in Ireland, Italy, Austria, and Germany.

The NOW TV official App is easily available on Amazon App Store in the above-mentioned regions and it has different subscription plans, which you can choose according to your desire.

Package Price
NOW Entertainment Membership £9.99 a month
NOW Sky Sports Month Membership £33.99 a month
NOW Sky Sports Day Membership £9.99 for 24 hours
NOW Sky Cinema Membership £9.99 a month
Hayu Membership £4.99 a month
NOW Boost £5.00 a month

2 Ways to Watch NOW TV on Firestick

I have mentioned two methods that you can use to watch NOW TV on Firestick. These methods are:

Since the service is UK based and limited to some specific regions. Therefore, it is strictly advised that you use a VPN on your FireStick device.

Our Recommended VPN – ExpressVPN


ExpressVPN is our recommended choice because it completely hides your IP address and keeps your online identity anonymous while you watch NOW TV on Firestick.

Get ExpressVPN today to enjoy 3 extra months free. It also offers a 30-day money-back guarantee policy that allows you to access all features risk-free for 30 days

Try ExpressVPN

How to Subscribe NOW TV on Firestick

Now TV currently offers five monthly memberships as aforementioned with a seven-day free trial. All you have to do is choose the desired plan according to your requirement.

Before moving further make sure to install and use ExpressVPN the service is available in the UK and some specific regions.

Follow the steps below:

1. From your PC or Mobile browser, Go to


2. Click TV Membership.


3. Choose your preferred membership.


4. Follow the on-screen instructions to Create a NOW account.


5. Proceed to Payment and enter your payment details to activate your subscription.


Now you can install the app on your FireStick to start streaming content.

Try ExpressVPN

Watch NOW TV on Firestick using Silk Browser

This method involves the use of the Internet browser to visit the Official Streaming website of NOW TV to Stream its content from anywhere.

If you face geo-restriction, you can use ExpressVPN and connect UK Server to access the content without restriction.

Follow the steps below:

Step 1: Open Firestick Home


Step 2: Select the Find menu


Step 3: Click on the Search option


Step 4: Type “Internet Browser” and select it from the list


Step 5: Select the Internet icon when the below screen appears


Step 6: Click on “Download” and wait for the app to install


Step 7: Wait until the download is completed


Step 8: If you’re from outside the UK, you need to install ExpressVPN and connect to the UK server to bypass geo-restrictions.


Step 9: Select ExpressVPN from the suggestions bellow


Step 10: Open Express VPN once installed


Step 11: You must connect the server to the UK to access NOW TV Content as they are restricted to the UK and some specific regions only


Step 12: Select Open to access the installed browser


Step 13: Once the browser opens, click on Accept Terms


Step 14: By default, tab would be open


Step 15: Type in the URL section and click GO


Step 16: This is the interface of the NOW TV Website


Step 17: Sign In with the ID and Password.


Step 18: Now here is the content of the Now TV


Step 19: Choose anyone and start streaming.


Try ExpressVPN

Watch NOW TV on Firestick using Amazon App Store

This is the Official app store method for which you can directly install the NOW TV app from the store. The Official app is only available in the UK and some other regions.

Follow the steps below:

Step 1: Open Firestick Home

Step 2: Select the Find menu

Step 3: Type ‘NOW TV’ and click on the first relevant result that appears

Step 4: Click on the NOW TV app 

Step 5: Press ‘Get’ OR ‘Download’

Step 6: Click Open

Step 7: The App is Launched

Step 8: Click the Sign In and enter the ID and Password

Step 9: Here is your NOW TV App ready to stream anything you want.

What Is Now TV?

Now TV is a Live TV and VOD subscription-based streaming service that is available in the UK, Italy Germany, and some other regions. It is the production of British broadcaster and satellite television provider Sky Network.

The Now TV app offers the Latest movies, popular TV shows, reality shows, and sports. The interesting thing about its subscription is that you can cancel anything (non-contractual)

The app is compatible with almost every streaming device including FireTV, Android TV, iOS, Windows, and macOS.

Moreover, you can register up to six devices when you buy a subscription and stream content from three devices simultaneously.


  • Now TV on FireStick offers you a wide range of Movies, TV Shows, and Sports events.
  • You can access Sky Sports services in high-quality.
  • The Now TV app gets updated on regular basis, with a reliable streaming experience.
  • The application is available for multiple platforms including Fire TV devices, Android TV, IOS, Apple TV, Ruko, and others
  • HD and UHD streaming formats.
  • Subtitles, and many other features to explore.

Shows to Watch on NOW TV

Popular TV Shows


  • BloodShot
  • Top Gun: Maverick
  • The Last Witch Hunter
  • Step Brothers
  • The Cabin in the Woods
  • Black Site
  • Limitless
  • Ghostbuster
  • Matrix: Ressurection
  • Django Unchained and a lot more.

List of channels on NOW TV


  • Sky Showcase
  • Sky Atlantic
  • Sky Max
  • Sky Witness
  • Alibi
  • Gold
  • Sky Comedy
  • Comedy Central
  • MTV
  • UKTV Play
  • BBC iPlayer
  • Peacock
  • Sky Documentaries
  • Sky Crime
  • Sky Nature
  • Sky History
  • Sky Sci-Fi
  • Sky News
  • Sky Arts
  • NBC News NOW


  • Sky Cinema Premiere
  • Sky Cinema Feel Good
  • Sky Cinema Hits
  • Sky Cinema Action
  • Sky Cinema Animation
  • Sky Cinema Family
  • Sky Cinema Comedy
  • Sky Cinema Sci-Fi Horror
  • Sky Cinema Thriller
  • Sky Cinema Greats
  • Sky Cinema Drama



  • Sky Sports News
  • Sky Sports Main Event
  • Sky Sports Premier League
  • Sky Sports Football
  • Sky Sports Cricket
  • Sky Sports Golf
  • Sky Sports F1
  • Sky Sports NFL
  • Sky Sports Arena
  • Sky Sports Racing
  • Sky Sports Mix

Alternatives to Now TV

I have listed some other streaming services that are similar to Now TV. You can use these services as an alternative to NOW TV. These are


Is Now TV Free?

No, it is a Subscription-based streaming service that offers Live TV and VOD with 6 connectivity of devices. Like any other premium service Netflix or HULU, you have to purchase its monthly plan according to your requirement.

Can I Use My Sky Account To Stream Content On Now TV?

No, you need a create a new NOW account to stream content on Now TV, even if you already have a Sky account.

How Do I Download Now TV to My Firestick?

Now TV is available on the Amazon Store directly but in some specific regions like UK, Germany, Italy, etc. So if you can not find it in your region use ExpressVPN and connect UK server to download and use NOW TV on Firestick

Final Words

NOW TV is a UK-based premium streaming service that is owned by Sky networks “A British Broadcaster and Satellite Television”

It offers great content including its original production and the vast range of Sky Live TV Channels with its 5 different subscription plans.

However, the service is limited to the UK, Germany, Ireland, Italy, and some specific regions so if you face geo-restriction during streaming, then use ExpressVPN and connect to the UK or any specific server to access the content.

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