How to Watch NOW TV on Firestick [Outside UK | 2024]


This is the step-by-step guide on how to Watch NOW TV on Firestick, FireTV, Fire TV 4K Max, & Fire TV Cube.

NOW TV is a service of British Satellite television broadcaster “Sky Network”. It is a Subscription based service that offers Live TV and VOD content.

The Sky network launched the service in the UK in 2012 and it is now officially available in Ireland, Italy, Austria (As Sky X), Germany (as Wow), and the US. 

You can use your browser to stream Now TV from anywhere or you can download the Now TV app from the Amazon app store in the regions where it is available. You will just need to subscribe to the service (Steps given below).

Moreover, since the service is geo-restricted to some specific regions, therefore, you must use a VPN like ExpressVPN to access the content from your region.

Our Recommended VPN - ExpressVPN


ExpressVPN is our recommended choice when it comes to unblocking any geo-restricted services OR watching anything for free using unofficial apps/websites as it helps you hide your streaming activities from the ISPs and Government.

Get ExpressVPN today to enjoy 3 extra months free. It also offers a 30-day money-back guarantee policy that allows you to access all features risk-free for 30 days.

Try ExpressVPN


2 Ways to Watch NOW TV on Firestick

I have mentioned two methods that you can use to watch NOW TV on Firestick. These methods are:

Watch NOW TV on Firestick using a Browser [Outside UK]

You can use your Internet Browser to visit the official website of NOW TV to Stream its content from anywhere. Here I am using Amazon Silk Browser.

However, to access NOW TV without geo-restrictions, install ExpressVPN on your Firestick, and connect to a UK server. Also, make sure you have an active NOW TV subscription.

Follow the steps below:

Step 1: Open ExpressVPN app and connect to the UK Server.


Step 2: Go to FireStick Home


Step 3: Click on the Find tab


Step 4: Now select the Search option


Step 5: Type Internet in the search bar and select from the list


Step 6: Choose the Internet App (Silk Browser) from the given options


Step 7: Tap the Get/Download button


Step 8: Wait until the installation of the browser completes


Step 9: Click Open, once the browser is installed.


Step 10: Click on Accept Terms to access the browser


Step 11: When the browser launches, the tab will open at first.


Step 12: Type in the URL section and click GO


Step 13: This is the interface of the NOW TV Website. Click on the Profile Icon at the top left corner of the screen to sign in.


Step 14: Choose Sign In.


Step 15: Sign In with the ID and Password. 


Step 16: Go to the Now TV website, choose what you want to watch, and start streaming.


Try ExpressVPN

How to Subscribe to NOW TV on Firestick

Now TV currently offers four membership plans. and a ‘Now Boost’ Add-on. However, make sure to install and use ExpressVPN on FireStick and connect to the UK server to access it in your region.

NOW TV Subscription Plans

Now TV Plans

Membership Price Features
Entertainment Starts at £6.99/mo. Stream True Detective: Night Country, HBO shows, Sky Originals, and live channels like Sky Atlantic.
Sports Starts at £11.99/mo. Stream Premier League, F1, Tennis, and Darts on 12 Sky Sports channels, on TV/mobile/desktop, no contract.
Cinema Starts at £6.99/mo. Award-winning movies, Sky Original films every month, watch on TV/mobile/desktop.
Hayu £4.99/month (7-day free trial) Reality TV from the US, 7-day free trial, auto-renews at £4.99/month unless canceled, cancel anytime.
NOW Boost £6/month Ad-free streaming in Full HD, surround sound, and extra streaming allowance for up to 3 devices simultaneously.

Follow the steps below to subscribe to Now TV on Firestick:

Step 1: Open ExpressVPN app and connect to the UK Server.


Step 2: Enter the URL on your PC or Mobile browser.


Step 3: Click TV Membership. (I choose sports)


Step 4: Click on Choose a membership


Step 5: Choose a membership.


Step 6: Click Continue to Checkout.


Step 7: Enter your Personal Details.


Step 8: Enter your Address. [Note: Use UK postcode SW1W 0NY”, “PO16 7GZ”, “GU16 7HF”, “L1 8JQ” etc.]


Step 9: Choose the Payment Option and proceed to Checkout. 


Now you can install the app on your FireStick to start streaming content.

Try ExpressVPN

Watch NOW TV on Firestick using the Amazon App Store [Few Regions]

This is the Official app store method for which you can directly install the NOW TV app from the store. The Official app is only available in the UK and a few other regions.

Follow the steps below:

Step 1: Open FireStick Home


Step 2: Click on the Find tab and then Click on Search Icon


Step 3: Type Now TV. 


Step 4: Select the Now TV app.


Step 6: Click on Get, then Open, Sign In, and enjoy streaming.

Try ExpressVPN

All About Now TV?

Now TV, a subscription-based streaming service from Sky Network, is available in the UK, Ireland, and the US (with Xfinity).

Here are some of the amazing features of Now TV:

  • Now TV on FireStick offers you a wide range of Movies, TV Shows, and Sports events.
  • You can access Sky Sports services in HD quality.
  • Simultaneous streaming on up to 3 devices,
  • The Now TV application is available for multiple platforms including Fire TV devices, Android TV, IOS, Apple TV, Ruko, and others
  • HD and UHD streaming formats.
  • Subtitles, and many other features to explore.

List of channels on NOW TV

Now TV offers a wide range of channels for each plan. Have a look at the list of channels.

Entertainment Sports Cinema Hayu
Sky Atlantic Sky Sports Main Event Sky Cinema Premiere Over 3,000 episodes of reality TV on demand
Sky Max Sky Sports Premier League Sky Cinema Must-See Movies
Sky Witness Sky Sports Football Sky Cinema Hits
Sky Nature Sky Sports Cricket Sky Cinema Action
Sky Comedy Sky Sports Golf Sky Cinema Animation
Sky History Sky Sports F1 Sky Cinema Family
Sky Crime Sky Sports Tennis Sky Cinema Comedy
Sky Documentaries Sky Sports Action Sky Cinema Sci-Fi Horror
Sky Showcase Sky Sports Arena Sky Cinema Thriller
MTV Sky Sports Racing Sky Cinema Greats
Comedy Central Sky Sports Mix Sky Cinema Drama
GOLD Sky Sports News
Sky Sci-Fi
BSL Zone
Sky Kids

Popular Shows & Movies to Watch on NOW TV

Here is a list of some amazing moves and TV Shows on Now TV:

TV Shows


  • BloodShot
  • Top Gun: Maverick
  • The Last Witch Hunter
  • Step Brothers
  • The Cabin in the Woods
  • Black Site
  • Limitless
  • Ghostbuster
  • Matrix: Ressurection
  • Django Unchained and a lot more.

Now TV Alternatives

I have listed some other streaming services that are similar to Now TV. You can use these services as an alternative to NOW TV. These are


Is Now TV Free?

No, Now TV is a subscription-based streaming service available in the UK, Ireland & US (with Xfinity), offering four distinct subscription plans: Entertainment, Cinema, Sports, and Hayu.

Can I get NOW in the United States?

Yes, U.S. Xfinity Internet customers can stream 40+ live channels and on-demand content via NOW TV. Visit the Xfinity website for more info.

Can I download movies and shows on Now TV?

Download and replay shows, movies, and some sports events from Entertainment, Cinema, Sports, and Hayu Memberships on Now TV, you have 30 days to watch before deletion.

How do I watch Now TV on My Firestick?

Now TV is available on the Amazon Store directly from the UK & Ireland. You can use your Firestick Browser to stream Now TV from anywhere by connecting to the UK server of ExpressVPN.


NOW TV is a premium streaming service that is owned by Sky Networks. It is available in the UK, Ireland, the US (with Xfinity), and a few other regions that offer a variety of movies, shows, sports, and other content.

It offers 4 subscription plans. You can watch Now TV on FireStick using your Browser or you can also download the app from the official Amazon app store if you live in the UK or Ireland.

However, the service is geo-restricted, you will have to connect to the UK/Ireland server with ExpressVPN to access the content.

About black joseph

Black Joseph is a tech enthusiast and creative mind behind With a passion for optimizing streaming experiences, he's dedicated to sharing innovative hacks and solutions for Firestick users. Joseph's expertise and insights help users unlock the full potential of their devices, making entertainment more accessible and enjoyable

Leave a Reply

Your email address will not be published. Required fields are marked *