How to Install & Watch ITVX (ITV Hub) on FireStick [2024]


This is a step-by-step guide on how to install ITV Hub on FireStick, Fire TV, and Fire TV Cube from abroad. 

ITV Hub (now known as ITVX) is a UK-based freemium video-on-demand and live TV streaming platform.

  • Pro Tip: If you’ve already installed the Downloader app on your Firestick, you can use this ITV Hub Downloader Code: 931663.

It gives you access to a huge library of original ITV content as well as TV shows and movies from other sources. If you are into British dramas, you literally cannot ask for a better platform.

While the ITV Hub’s free version features occasional ads, you may purchase a premium subscription for £5.99/month or £59.99/year for an ad-free experience.

Since ITV Hub creates content for UK residents, you will see the following message when accessing the platform outside of the UK:

“Due to our broadcast and content license, you can only watch ITVX in the UK.”


However, you can install a VPN on FireStick and connect it to the UK server to unblock the geo-restriction. ExpressVPN is our #1 choice.

Our Recommended VPN - ExpressVPN


ExpressVPN is our recommended choice when it comes to unblocking any geo-restricted services OR watching anything for free using unofficial apps/websites as it helps you hide your streaming activities from the ISPs and Government.

Get ExpressVPN today to enjoy 3 extra months free. It also offers a 30-day money-back guarantee policy that allows you to access all features risk-free for 30 days.

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How to Sign Up with ITV Hub on FireStick

Using ITV Hhub requires you to create an account. Here is the step-by-step process to sign up on ITV Hub:

Step 1: Visit ITV Hub’s official website on your PC, mobile, or Amazon Silk Browser and click the icon next to the search button from the top right corner.

Note: If you are accessing the website, make sure you use ExpressVPN and connect it to the UK server.


Step 2: Provide your email address and click “Continue”.


Step 3: Set up a password and click “Next”.


Step 4: Add the required details and tap “Next”.


Step 5: Enter the date of birth and press “Next”.


Step 6: Enter the postcode.

Important: If you cannot find the right postcode, then try “M417EX”. It worked for us.


Step 7: Your have successfully signed up for ITV Hub.


Try ExpressVPN

2 Ways to Watch ITV Hub on FireStick

I have outlined two ways that will enable you to watch ITV Hub on Firestick. These methods are as follows

Watch ITV Hub on FireStick Using the Downloader App

Since the ITV Hub caters to UK residents, people outside of the UK will have to sideload it using the Downloader app.

Remember, The APK version of ITV Hub is not fully compatible with the FireStick remote, which means you will also have to install the mouse toggle on FireStick.

Before starting the sideloading process, be sure to install ExpressVPN on FireStick and connect to the UK server to bypass ITV Hub geo-restrictions.

Follow the steps below to install ITV Hub on FireStick using the Downloader app:

Step 1: Turn ON your FireStick device and Go to FireStick Home


Step 2: Click on the Settings icon 


Step 3: Select the My Fire TV option


Step 4: To enable the Developer Option, click About.


Note: If you have already enabled the Developer Option, then proceed to Step 10

Step 5: Click on the Fire TV Stick option quickly at least 7 times


Step 6: Now you will see this message at the bottom saying "No need, you are already a developer". So stop clicking then


Step 7: Now the Developer Option will appear in the menu so click on it


Step 8: Choose Apps from Unknown Sources to turn it ON


Step 9: Simply click Turn On


Step 10: Now return to the FireStick Home menu by pressing the "Home" icon on the remote and click on Find


Step 11: Now select the Search icon


Step 12: Type Downloader and press search


Step 13: Select the Downloader App icon from the list available in the Amazon Store


Step 14: Tap Get/Download


Step 15: Wait for a while until the installation process is completed


Step 16: Now click Open


Step 17: Select Allow to give access to the downloader app


Step 18: Click OK here


Step 19: This is the Downloader App interface, Choose the Home tab and click Search Bar


Step 20: Now enter this URL OR ITV Hub Downloader Code 931663 and click GO.


Step 21: Click “Download APK”.


Step 22: The downloading process will start. Wait for it to finish.


Step 23: Click “Install”.


Step 24: Once the app is installed, press Done”.


Step 25: Click “Delete” to remove the APK file from FireStick.

Note: Deleting APK files will free up space on FireStick.


Step 26: Tap “Delete” again for confirmation.


Step 27: Now open the ExpressVPN app on your FireStick and connect it to the UK server.


Step 28: Long press the “Home” button on the FireStick remote and navigate to apps.


Step 29: Choose “ITV Hub” from the list.


Step 30: Activate the mouse toggle by double-clicking the play/pause button on the FireStick remote, and tap “Accept All”. 

If you do not have a mouse toggle on your FireStick, use our guide to install and use Mouse Toggle on FireStick.


Step 31: Select “Allow”.


Step 32: Enter the credentials and click “Sign-In”.


Step 33: Select your favorite movie or TV show.


Step 34: Tap the “Play” icon.


Step 35: Happy streaming.


Try ExpressVPN

Watch ITV Hub on FireStick Using the Amazon Silk Browser

With this method, there is no need for any extra downloads or installations. You can conveniently stream everything ITV Hub has to offer directly on the Silk Browser.

Since ITV Hub is geo-restricted to the UK, do not forget to install and use ExpressVPN on FireStick.

Follow these steps to watch ITV Hub on FireStick on Amazon Silk Browser outside of the UK:

Step 1: Open ExpressVPN and connect it to the UK server.


Step 2: Go to FireStick Home


Step 3: Click on the Find tab


Step 4: Now select the Search option


Step 5: Type Internet in the search bar and select from the list


Step 6: Choose the Internet App (Silk Browser) from the given options


Step 7: Tap the Get/Download button


Step 8: Wait until the installation of the browser completes


Step 9: Click Open, once the browser is installed.


Step 10: Click on Accept Terms to access the browser


Step 11: When the browser launches, the tab will open at first.


Step 12: Type in the search box and click GO.


Step 13: This is the home page of the ITV hub website. Select your desired movie/TV show.


Step 14: Click “Watch Now”.


Step 16: Enter your email address and password to sign in.


Step 17: Enjoy streaming!


Try ExpressVPN

Is ITV Hub APK Safe/Legal to Use?


ITV Hub APK is completely safe to use. While a security issue was flagged during its VirusTotal scan, deleting the APK from the FireStick ensures your online security will not be compromised.

Also, ITV Hub operates within legal boundaries. But since the platform only caters to UK residents, you will require a good VPN provider like ExpressVPN to unblock the geo-restriction.

ITV Hub Features

Here are some of the features that make ITV Hub a widely acknowledged streaming service in the FireStick community:

  • Free ad-supported platform (though you may opt for a paid subscription).
  • Features live TV channels and a ton of VOD content.
  • Provides a schedule for upcoming shows or events.
  • You can activate parental controls to provide a safer viewing environment.
  • There is an option to track the viewing history.
  • ITV Hub keeps ads to a minimum.

What Movies/TV Shows You Can Watch on ITV Hub


ITV Hub offers an amazing range of TV shows and movies. Here are some top picks to check out!

  • Judi Dench’s Wild Borneo Adventure (Movie – 2019)
  • Great Art (Movie – 2016)
  • VERA (TV Show – 2011)
  • Platform 7 (TV Show – 2023)
  • Honour (Movie – 2020)
  • Britain’s Got Talent (TV Show – 2007)
  • Unforgotten (TV Show – 2015)
  • A Late Quartet (Movie – 2012)
  • Doc Martin (TV Show -2004)
  • Grantchester (TV Show – 2014)
  • Endeavour (TV Show – 2007)

Alternatives of ITVX (ITV Hub)

There is no denying that ITV Hub is a great streaming platform, but the following are some equally impressive alternatives worth checking out for similar content offerings:


Is ITV Hub free?

ITV Hub offers a free version, but it includes advertisements. They also provide a premium subscription for an ad-free experience.

Can I watch live TV on ITV Hub through FireStick?

Yes, ITV Hub offers live streaming of ITV channels such as ITV1ITV2ITVBe, ITV3 and ITV4.

Can I install ITV Hub on FireStick outside of the UK? 

Yes, you can sideload the ITV Hub APK on FireSticking using the downloader app from anywhere in the world. However, you will need a VPN for that.

Are ITV’s shows available for streaming on demand?

Absolutely! ITV’s library includes a wide range of shows available for on-demand streaming.


ITV Hub created quite a buzz upon its launch and it has continued to do so ever since. When you install ITV Hub on FireStick, you will have an entertainment powerhouse right in your living room.

Whether it is the drama-filled soap operas, the nail-biting reality shows, or anything in between, the platform has you covered. ITV Hub also has a rare collection of globally acknowledged British TV programs.

However, considering the platform is limited to the UK, make sure you use ExpressVPN when accessing outside of that region.


About black joseph

Black Joseph is a tech enthusiast and creative mind behind With a passion for optimizing streaming experiences, he's dedicated to sharing innovative hacks and solutions for Firestick users. Joseph's expertise and insights help users unlock the full potential of their devices, making entertainment more accessible and enjoyable


  1. Once downloaded and the itv sign in comes up I am trying to log in but it says expired any way round this?

  2. Why is my username and password not working? I have registered on itv hub but I can’t get in after installing the app.

  3. how do i get an account for that itv app in your filelinked store

    • You can sign up with ITV hub using your computer browser and visiting the ITV hub website. But if you’re outside of UK you will need to use Surfshark VPN as discussed in this guide and connect to its UK server.

  4. What is the login details? What does any name mean?

  5. ITV Hub has stopped working even with a VPN connected. I am using NordVPN but I have checked with friends who are using Express VPN and they are also blocked. Is there a solution?

  6. Itv login does not work on your app

  7. where do i get the username and password for this to login? i have tryed my itv player logins but wont work?

    any ideas?

  8. Hi, I’m in the Uk and my login isn’t working as itv doesn’t even require a username just an email. I have followed all of your steps but how do I make sure I am connected to the VPN?
    Thank you

  9. Does not work.

    ITV login online asks for email and password. This asks for username and password. How do we get the/our username?


  10. Hi.

    I signed up for ITV through my browser, I have an account, however, none of my log in info works for this app.

    Online needs email and password. No probs.
    The app needs USERNAME and password. Not the same thing.

  11. Hi, I have the same issue with the username and password. I too have signed up using an email and password which do not work on the firestick. Please advise

  12. Any chance of a reply to Steve. ( Jan. 12 ) He is not the only one with this problem . The login procedure doesn’t work. Where do you get the USERNAME required to login to the app on the fire stick ?

  13. Followed the instructions and same as others unable to use log in details for my account
    Wants username and password itv hub only requires email and password which does not work on this app
    How can we sort this

  14. Its ll ok untill I try and log in I am connected to the VPN.

  15. Are there any updates on the fix?

  16. followed all instrustions vpn on login details correct
    but wont connect

  17. as this is updated April 2021, do I need to uninstall and reinstall off this link from April 2021 or should my itv2 logon hub details just work now?

  18. Hi, can connect to Itvhub via Surfshark on my fire stick and catch-up works well.
    I cannot however get live tv. I get …..whoops, what’s gone wrong message and cannot connect.
    Any suggestions please?

    • Hey John, then you need to connect to a different UK server. Try Manchester, London, Glasgow. It will definitely work.

  19. Can watch previously published content but attempting to watch live shows directs you to the app which you cannot download through the VPN, no way around this that I’ve found regardless of changing location. Only reason I purchased was to watch live.

    • Hey Rebecca, make sure you’re using Surfshark. It works fine for me. You cannot watch live programming but you can watch the shows?

  20. I’m using cyberghost vpn. After signing in to itv hub I get a message saying “Sorry! we have detected that you are outside of the UK…..” I have tried clearing data and cache but still unable to watch itv….!

  21. I get 403 Forbiden when trying to download

  22. I still get forbidden on the link tried both HTTP and S but same result. Strangely I can down load on the laptop, just not on the Firestick. Browser download works, but then it’s an older version which prompts for an upgrade. Please let us know if and when you update the APK

  23. Is there going to be an update? is not working, I get “an unknown error has occurred. Check your URL and connection.”

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