How to Install and Watch ITVX (ITV Hub) on FireStick [2023]

This is a step-by-step guide on how to install ITV Hub on FireStick, Fire TV, and Fire TV Cube from abroad. 

ITV Hub (now known as ITVX) is a UK-based online video-on-demand streaming app that gives its subscribers access to a huge library of original ITV content as well as TV shows, movies, and programs from other sources.

If you want to be able to choose from a variety of TV programs on your TV screen, you should get ITV Hub on your device especially if you’re a fan of British dramas.

If you’re outside the UK and trying to access the ITVX (previously known as ITV Hub) then you will face the geo-restriction error that says:

“Due to our broadcast and content license, you can only watch ITVX in the UK.”

I was able to unblock ITVX on FireStick with the help of ExpressVPN and by connecting to the UK server.

3 Ways to Watch ITV Hub on Firestick

I have discussed three methods to watch ITV Hub on Firestick. These methods are:

• Watch ITV Hub on FireStick using Silk Browser (Outside the UK)
• Watch ITV Hub on FireStick using APK Method (Outside the UK)
• Watch ITV Hub on FireStick sing the Official App Store (For UK Citizens)

Since ITV Hub is a British Channel, it is only available in the UK. To watch ITV Hub outside the UK, you will need to use a VPN and connect to the UK server.

Our Recommended VPN – ExpressVPN

ExpressVPN is our recommended choice because it assigns you a UK IP address and keeps your online identity anonymous while you watch movies and Shows on ITV Hub.

Get ExpressVPN today to enjoy 3 extra months free. It also offers a 30-day money-back guarantee policy that allows you to access all features risk-free for 30 days

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Watch ITV Hub on FireStick using Amazon Silk Browser

The app is not available on the Amazon store and thus can’t be downloaded directly on your device. Therefore, we’ll be discussing the browser method.

Before you begin following these steps, you need to set up and use ExpressVPN on FireStick and then connect to the UK server.

Now follow these steps:

Step 1: Open Firestick Home

Step 2: Select the Find menu

Step 3: Click on the Search option

Step 4: Type “Internet Browser” and select it from the list

Step 5: Select the Internet icon when the below screen appears

Step 6: Click on “Download” and wait for the app to install

Step 7: Wait until the download is completed

Step 8: Select Open to access the installed browser

Step 9: Once the browser opens, click on Accept Terms

Step 10: By default, the Bing.com tab would be open

Step 11: Return to the FireStick Home menu and connect ExpressVPN to the UK server (if you’re outside the UK)

Step 12: Open the Silk Browser once again and type itv.com and click Go

Step 13: This is the homepage of ITVX so click on Sign In

Step 14: Enter your email address and password, then select Sign In

Step 15: You will be redirected to the homepage. So choose any content you wish to watch

Step 16: Click on the Play option

Step 17: Enjoy streaming!

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Watch ITV Hub on Firestick using Apk Methods

This method involves sideloading the ITV Hub App by using the downloader App because the Official app is only available for UK citizens.

But before using the ITV Hub app make sure to use ExpressVPN and connect to the UK server to access the content easily…

Follow the steps below:

Step 1: Open Firestick Home

Step 2: Click on the Settings icon

Step 3: Select My Fire TV

Step 4: If you don’t find the Developer Option then click About

Step 5. Click on your Fire TV Stick quickly 7 times.

Step 6. A notification appears at the bottom saying No need, you are already a developer. That’s it, you have enabled Developer Options.

Step 7: Select the Developer Option given

Step 8: Click on Apps from Unknown Sources

Step 9: Click on Turn On

Step 10: Navigate back to the home page and select the Find menu

Step 11: Click on the Search option

Step 12: Type “Downloader” and select it from the list

Step 13: Select the Downloader icon

Step 14: Click on “Download” and wait for the app to install

Step 15: Wait until the download is completed

Step 16: Click on Open to run the Downloader app

Step 17: Once the downloader opens, click on Allow

Step 18: A prompt will be displayed, click OK

Step 19: By default Home tab would be open with a text box displayed on the right side

Step 20: Now enter this URL “bit.ly/itvhub542” and click GO

Step 21: Wait until the download completes

Step 22: Click Install

Step 23: Wait until the ITV Hub apk installs (New version ITVX)

Step 24: Click done

Step 25: Open the ExpressVPN app and connect to the UK server

Step 26: Now Launch the ITVX app

Step 27: Click on Accept All

Step 28: This is the interface of the ITVX. Enjoy streaming…

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Watch ITV Hub on Firestick using Official App Store

This is the official method by which you can easily download the ITV Hub app from Amazon App Store.

Just make sure to use ExpressVPN and connect UK server as the service is only available in the UK.

The steps are mentioned below:

Step 1: Open Firestick Home

Step 2: Click on the Find tab and then Click on Search Icon

Step 3: Type ITV Hub and click on the first option that appears

Step 4: Choose the ITV Hub app and click on it

Step 5: Click Get or Download to start the downloading process

Step 6: Click Open

ITV Hub on FireStick Features

Have a look at the features of ITV Hub before you start installing it:

• Through ITV Hub, users can watch both on-demand shows as well as stream live TV channels of their choosing.
• Through this service, you can live stream all six ITV channels i.e. ITV, ITV2, ITVBe, ITV3, ITV4, and CITV.
• You can watch any TV program of your liking within 30 days of its airing on ITV.

Alternatives of ITVX (ITV Hub)

There are many alternatives available to ITV Hub which also offers a long list of TV shows, movies, and sometimes even original content to choose from.

• Freeview on Firestick
• BBC iPlayer on Firestick
• UKTV Play on Firestick
• Stan on Firestick
• 7Plus on Firestick

You can also choose from a variety of options from the best apps for FireStick. Be sure to always use a VPN for FireStick before streaming any content.

FAQs – ITVX (ITV Hub)

Can I watch ITV outside Britain?

No, not with a VPN. ITV content is blocked outside of Britain. That’s why, to use ITV Hub anywhere outside England, connect to a VPN server in Britain and watch all shows and live TV channels on ITV no matter wherever in the world you are.

What are some of the popular on-demand titles available on ITV Hub?

1. Emmerdale
2. The Voice
3. Good Morning Britain
4. The Jeremy Kyle Show

Is ITV Hub Legal to use?

ITV Hub is a registered network of the British and that is only available in the UK and only broadcast British content. So it is legal to use but if you are not in the UK then use ExpressVPN to bypass the geo-restriction.

Is ITV Hub Free to use?

Yes…! It is completely free to use by both methods i.e Browser method or the Official app method. None of the methods cost a penny.

Key Takeaways

ITV Hub is the best for anyone wanting to have a huge set of options when it comes to TV shows, movies, or live TV.
ITV Hub also has an unmatched collection of globally favorite British TV programs that users can enjoy.

Thus, ITVX (ITV Hub) on FireStick means unlimited entertainment right on your TV screens. With an ITVX account, a VPN subscription, this installation guide, and some British luck, fun is just getting started