Breaking News

How to Install and Watch ITVX (ITV Hub) on FireStick [2023]


This is a step-by-step guide on how to install ITV Hub on FireStick, Fire TV, and Fire TV Cube from abroad. 

ITV Hub (now known as ITVX) is a UK-based online video-on-demand streaming app that gives its subscribers access to a huge library of original ITV content as well as TV shows, movies, and programs from other sources.

If you want to be able to choose from a variety of TV programs on your TV screen, you should get ITV Hub on your device especially if you’re a fan of British dramas.

If you’re outside the UK and trying to access the ITVX (previously known as ITV Hub) then you will face the geo-restriction error that says:

“Due to our broadcast and content license, you can only watch ITVX in the UK.”


I was able to unblock ITVX on FireStick with the help of ExpressVPN and by connecting to the UK server.

3 Ways to Watch ITV Hub on Firestick

I have discussed three methods to watch ITV Hub on Firestick. These methods are:

Since ITV Hub is a British Channel, it is only available in the UK. To watch ITV Hub outside the UK, you will need to use a VPN and connect to the UK server.

Our Recommended VPN – ExpressVPN


ExpressVPN is our recommended choice because it assigns you a UK IP address and keeps your online identity anonymous while you watch movies and Shows on ITV Hub.

Get ExpressVPN today to enjoy 3 extra months free. It also offers a 30-day money-back guarantee policy that allows you to access all features risk-free for 30 days

Try ExpressVPN

Watch ITV Hub on FireStick using Amazon Silk Browser

The app is not available on the Amazon store and thus can’t be downloaded directly on your device. Therefore, we’ll be discussing the browser method.

Before you begin following these steps, you need to set up and use ExpressVPN on FireStick and then connect to the UK server.

Now follow these steps:

Step 1: Open Firestick Home


Step 2: Select the Find menu


Step 3: Click on the Search option


Step 4: Type “Internet Browser” and select it from the list


Step 5: Select the Internet icon when the below screen appears


Step 6: Click on “Download” and wait for the app to install


Step 7: Wait until the download is completed


Step 8: Select Open to access the installed browser


Step 9: Once the browser opens, click on Accept Terms


Step 10: By default, the tab would be open


Step 11: Return to the FireStick Home menu and connect ExpressVPN to the UK server (if you’re outside the UK)


Step 12: Open the Silk Browser once again and type and click Go


Step 13: This is the homepage of ITVX so click on Sign In


Step 14: Enter your email address and password, then select Sign In


Step 15: You will be redirected to the homepage. So choose any content you wish to watch


Step 16: Click on the Play option


Step 17: Enjoy streaming!


Try ExpressVPN

Watch ITV Hub on Firestick using Apk Methods

This method involves sideloading the ITV Hub App by using the downloader App because the Official app is only available for UK citizens.

But before using the ITV Hub app make sure to use ExpressVPN and connect to the UK server to access the content easily…

Follow the steps below:

Step 1: Open Firestick Home


Step 2: Click on the Settings icon


Step 3: Select My Fire TV


Step 4: If you don’t find the Developer Option then click About


Step 5. Click on your Fire TV Stick quickly 7 times.


Step 6. A notification appears at the bottom saying No need, you are already a developer. That’s it, you have enabled Developer Options.


Step 7: Select the Developer Option given


Step 8: Click on Apps from Unknown Sources


Step 9: Click on Turn On


Step 10: Navigate back to the home page and select the Find menu


Step 11: Click on the Search option


Step 12: Type “Downloader” and select it from the list


Step 13: Select the Downloader icon


Step 14: Click on “Download” and wait for the app to install


Step 15: Wait until the download is completed


Step 16: Click on Open to run the Downloader app


Step 17: Once the downloader opens, click on Allow


Step 18: A prompt will be displayed, click OK


Step 19: By default Home tab would be open with a text box displayed on the right side


Step 20: Now enter this URL “” and click GO


Step 21: Wait until the download completes


Step 22: Click Install


Step 23: Wait until the ITV Hub apk installs (New version ITVX)


Step 24: Click done


Step 25: Open the ExpressVPN app and connect to the UK server


Step 26: Now Launch the ITVX app


Step 27: Click on Accept All


Step 28: This is the interface of the ITVX. Enjoy streaming…


Try ExpressVPN

Watch ITV Hub on Firestick using Official App Store

This is the official method by which you can easily download the ITV Hub app from Amazon App Store.

Just make sure to use ExpressVPN and connect UK server as the service is only available in the UK.

The steps are mentioned below:

Step 1: Open Firestick Home

Step 2: Click on the Find tab and then Click on Search Icon

Step 3: Type ITV Hub and click on the first option that appears

Step 4: Choose the ITV Hub app and click on it

Step 5: Click Get or Download to start the downloading process

Step 6: Click Open

ITV Hub on FireStick Features

Have a look at the features of ITV Hub before you start installing it:

  • Through ITV Hub, users can watch both on-demand shows as well as stream live TV channels of their choosing.
  • Through this service, you can live stream all six ITV channels i.e. ITV, ITV2, ITVBe, ITV3, ITV4, and CITV.
  • You can watch any TV program of your liking within 30 days of its airing on ITV.

Alternatives of ITVX (ITV Hub)

There are many alternatives available to ITV Hub which also offers a long list of TV shows, movies, and sometimes even original content to choose from.

You can also choose from a variety of options from the best apps for FireStick. Be sure to always use a VPN for FireStick before streaming any content.


Can I watch ITV outside Britain?

No, not with a VPN. ITV content is blocked outside of Britain. That’s why, to use ITV Hub anywhere outside England, connect to a VPN server in Britain and watch all shows and live TV channels on ITV no matter wherever in the world you are.

What are some of the popular on-demand titles available on ITV Hub?

  1. Emmerdale
  2. The Voice
  3. Good Morning Britain
  4. The Jeremy Kyle Show

Is ITV Hub Legal to use?

ITV Hub is a registered network of the British and that is only available in the UK and only broadcast British content. So it is legal to use but if you are not in the UK then use ExpressVPN to bypass the geo-restriction.

Is ITV Hub Free to use?

Yes…! It is completely free to use by both methods i.e Browser method or the Official app method. None of the methods cost a penny.

Key Takeaways

ITV Hub is the best for anyone wanting to have a huge set of options when it comes to TV shows, movies, or live TV.
ITV Hub also has an unmatched collection of globally favorite British TV programs that users can enjoy.

Thus, ITVX (ITV Hub) on FireStick means unlimited entertainment right on your TV screens. With an ITVX account, a VPN subscription, this installation guide, and some British luck, fun is just getting started


  1. Once downloaded and the itv sign in comes up I am trying to log in but it says expired any way round this?

  2. Why is my username and password not working? I have registered on itv hub but I can’t get in after installing the app.

  3. how do i get an account for that itv app in your filelinked store

    • You can sign up with ITV hub using your computer browser and visiting the ITV hub website. But if you’re outside of UK you will need to use Surfshark VPN as discussed in this guide and connect to its UK server.

  4. What is the login details? What does any name mean?

  5. ITV Hub has stopped working even with a VPN connected. I am using NordVPN but I have checked with friends who are using Express VPN and they are also blocked. Is there a solution?

  6. Itv login does not work on your app

  7. where do i get the username and password for this to login? i have tryed my itv player logins but wont work?

    any ideas?

  8. Hi, I’m in the Uk and my login isn’t working as itv doesn’t even require a username just an email. I have followed all of your steps but how do I make sure I am connected to the VPN?
    Thank you

  9. Does not work.

    ITV login online asks for email and password. This asks for username and password. How do we get the/our username?


  10. Hi.

    I signed up for ITV through my browser, I have an account, however, none of my log in info works for this app.

    Online needs email and password. No probs.
    The app needs USERNAME and password. Not the same thing.

  11. Hi, I have the same issue with the username and password. I too have signed up using an email and password which do not work on the firestick. Please advise

  12. Any chance of a reply to Steve. ( Jan. 12 ) He is not the only one with this problem . The login procedure doesn’t work. Where do you get the USERNAME required to login to the app on the fire stick ?

  13. Followed the instructions and same as others unable to use log in details for my account
    Wants username and password itv hub only requires email and password which does not work on this app
    How can we sort this

  14. Its ll ok untill I try and log in I am connected to the VPN.

  15. Are there any updates on the fix?

  16. followed all instrustions vpn on login details correct
    but wont connect

  17. as this is updated April 2021, do I need to uninstall and reinstall off this link from April 2021 or should my itv2 logon hub details just work now?

  18. Hi, can connect to Itvhub via Surfshark on my fire stick and catch-up works well.
    I cannot however get live tv. I get …..whoops, what’s gone wrong message and cannot connect.
    Any suggestions please?

    • Hey John, then you need to connect to a different UK server. Try Manchester, London, Glasgow. It will definitely work.

  19. Can watch previously published content but attempting to watch live shows directs you to the app which you cannot download through the VPN, no way around this that I’ve found regardless of changing location. Only reason I purchased was to watch live.

    • Hey Rebecca, make sure you’re using Surfshark. It works fine for me. You cannot watch live programming but you can watch the shows?

  20. I’m using cyberghost vpn. After signing in to itv hub I get a message saying “Sorry! we have detected that you are outside of the UK…..” I have tried clearing data and cache but still unable to watch itv….!

  21. I get 403 Forbiden when trying to download

  22. I still get forbidden on the link tried both HTTP and S but same result. Strangely I can down load on the laptop, just not on the Firestick. Browser download works, but then it’s an older version which prompts for an upgrade. Please let us know if and when you update the APK

  23. Is there going to be an update? is not working, I get “an unknown error has occurred. Check your URL and connection.”

Leave a Reply

Your email address will not be published. Required fields are marked *