How to Watch ITVX (ITV Hub) on FireStick [Latest APK, 2025]

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ITVX (Formerly ITV Hub) is a UK-based streaming service with live TV channels including ITV1, ITV2, ITV3, and ITV4. It also boasts over 9,000 hours of on-demand library.

The platform offers almost all the content for FREE. For those who prefer an ad-free experience, there are ITVX premium plans costing £5.99/month and £59.99/year.

Since ITV Hub creates content for UK residents, you will see the following message when accessing the platform outside of the UK:

“Not Available. Sorry, this show isn’t available right now.”

However, you can install a VPN on FireStick and connect it to the UK server to bypass geo-restrictions. ExpressVPN is our #1 choice.

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How to Sign Up for ITVX on FireStick

Using ITVX requires you to create an account. Here is the step-by-step process to sign up on ITVX:

Step 1: Visit www.itv.com on your PC, mobile, or Amazon Silk Browser and click the profile icon next to the search button from the top right corner.

Note: If you are accessing the website outside of the UK, make sure you use ExpressVPN and connect it to the UK server.

Step 2: Provide your email address and click “Continue”.

Step 3: Set up a password and click “Next”.

Step 4: Add the required details and tap “Next”.

Step 5: Enter the date of birth and press “Next”.

Step 6: Enter the postcode. If you cannot find the right postcode, then try “M417EX”.

Step 7: Now, just click on the verification link sent to you via email from ITVX to complete the sign-up process.

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Quick Video Tutorial: How to Install ITVX on FireStick

Once you are done signing up, watch the video below for an easy-to-follow installation process of ITVX on FireStick:

3 Ways to Watch ITVX on FireStick

I have outlined 3 tried-and-tested ways to watch ITVX on Firestick from anywhere in the world:

• Install & Watch ITVX on FireStick Using Downloader App
• Watch ITVX on FireStick Using Silk Browser
• Install & Watch ITVX on FireStick Using Amazon Appstore

How to Install & Watch ITVX on FireStick Using the Downloader App

If you live in the US or anywhere outside the UK, the easiest way to install ITVX on FireStick is by sideloading its APK using the Downloader app.

Before starting the sideloading process, be sure to install ExpressVPN on FireStick and connect to the UK server to bypass geo-restrictions.

Follow the steps below:

Step 1: Turn ON your FireStick device and Go to FireStick Home

Step 2: Click on the Settings icon 

Step 3: Select the My Fire TV option

Step 4: To enable the Developer Option, click About.

Note: If you have already enabled the Developer Option, then proceed to Step 10

Step 5: Click on the Fire TV Stick option quickly at least 7 times

Step 6: Now you will see this message at the bottom saying "No need, you are already a developer". So stop clicking then

Step 7: Now the Developer Option will appear in the menu so click on it

Step 8: Choose Apps from Unknown Sources to turn it ON

Step 9: Simply click Turn On

Step 10: Now return to the FireStick Home menu by pressing the "Home" icon on the remote and click on Find

Step 11: Now select the Search icon

Step 12: Type Downloader and press search

Step 13: Select the Downloader App icon from the list available in the Amazon Store

Step 14: Tap Get/Download

Step 15: Wait for a while until the installation process is completed

Step 16: Now click Open

Step 17: Select Allow to give access to the downloader app

Step 18: Click OK here

Step 19: This is the Downloader App interface, Choose the Home tab and click Search Bar

Step 20: Enter ITVX Downloader Code 730116 in the search box OR enter this URL bit.ly/fsh-downloads and click Go.

Note: The referenced link is the official URL of this app/website. FIRESTICKHACKS does not own, operate, or re-sell any app, streaming site, or service and has no affiliation with its developers.

Step 21: Scroll down and click “ITVX” from the “Movies/TV Shows Apps” category.

Note: If the app does not start downloading, then clear the Downloader App cache using this article.

Step 22: The downloading process will start. Wait for it to finish.

Step 23: Click “Install”.

Step 24: Once the app is installed, press “Done”.

Step 25: Click “Delete” to remove the ITVX APK file from FireStick.

Note: Deleting APK files will free up space on FireStick.

Step 26: Tap “Delete” again for confirmation.

Step 27: Now open the ExpressVPN app on your FireStick and connect it to the UK server.

Step 28: Click the “Apps Library” icon next to “Settings”.

Step 29: Navigate to “ITVX”.

Step 30: Once the app launches, select “Settings” from the left side menu bar.

Step 31: Choose “Sign In” from the top bar and then tap “Sign In to ITVX”.

Step 32: You will see a code; note it down.

Step 32: Type ITV.com/pair in your mobile/PC/laptop browser and enter the code noted down in the previous step.

Step 32: You will see the “All Done” popup, indicating that you have successfully signed into the ITVX app.

Step 33: Now come back to the ITVX on your FireStick and tap “OK”.

Step 34: Choose a movie/show and click the “Play” button.

Step 35: Enjoy streaming!

Step 36: You can also turn on parental controls to ensure age-appropriate viewing. Go to “Settings”.

Step 37: Tap “Turn ON”.

Step 38: Create a 4-digit PIN to complete the process.

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How to Watch ITVX on FireStick Using the Amazon Silk Browser

With this method, there is no need for any extra downloads or installations. You can stream everything ITVX has to offer directly on the Silk Browser.

Please note that since ITVX is geo-restricted to the UK, do not forget to install ExpressVPN on FireStick and connect it to the UK server to access it in the US or anywhere outside the UK.

Follow the steps below:

Step 1: Open ExpressVPN and connect it to the UK server.

Step 2: Go to FireStick Home

Step 3: Click on the Find tab

Step 4: Now select the Search option

Step 5: Type Internet in the search bar and select from the list

Step 6: Choose the Internet App (Silk Browser) from the given options

Step 7: Tap the Get/Download button

Step 8: Wait until the installation of the browser completes

Step 9: Click Open, once the browser is installed.

Step 10: Click on Accept Terms to access the browser

Step 11: When the browser launches, the Bing.com tab will open at first.

Step 12: Type itv.com in the search box and click GO.

Step 13: This is the home page of the ITV hub website. Select your desired movie/TV show.

Step 14: Click “Watch Now”.

Step 16: Enter your email address and password to sign in.

Step 17: Enjoy streaming!

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How to Install & Watch ITVX on FireStick Using Amazon Appstore 

You can also install the ITVX app on FireStick from the Amazon Appstore outside the UK, but it will require you to change Amazon account address. Since this app is based in the UK, be sure to enter a UK address.

Please note that despite changing the address, you will still need to install ExpressVPN on FireStick and connect it to the UK server to access ITVX elsewhere.

Once you have changed the address, restart the Fire TV Stick. If you still see the ITVX unavailable on Amazon Appstore, wait for a few minutes and then try installing the app again following the steps below:

Step 1: Open ExpressVPN and connect it to the UK server.

Step 2: Click “Find” on your FireStick home screen.

Step 3: Type “ITVX” and select it from the results.

Step 4: Choose “ITVX”.

Step 5: Tap the “Get/Download” button.

Step 6: If you see this popup, wait for a few more minutes and then try again.

Step 7: Wait for the downloading to end.

Step 8: Once the downloading ends, click “Open App”.

Step 9: Select “Settings” from the left side menu bar.

Step 10: Choose “Sign In” from the top bar and then tap “Sign In to ITVX”.

Step 11: You will see a code; note it down.

Step 12: Type ITV.com/pair in your mobile/PC/laptop browser and enter the code noted down in the previous step.

Step 13: You will see the “All Done” popup, indicating that you have successfully signed into the ITVX app.

Step 14: Tap “OK”.

Step 15: Choose a movie/show.

Step 16: Enjoy streaming the ITVX official app on FireStick.

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How to Create Kids Profile on ITVX

With a Kids Profile on ITVX, your little ones get their own space to explore kid-friendly shows for FREE.

Here’s how to set it up:

Step 1: Choose “Profiles” from the left side menu bar.

Step 2: Tap “Kids Profile”.

Step 3: Type the name and tap “Create”.

Step 4: There you go; you have successfully set up the kid’s profile on ITVX.

Is ITVX APK Safe/Legal to Use on FireStick?

The ITVX latest APK (v3.490.0) is completely safe to use. We scanned its APK file on our malware detection tool and found no malware or viruses (see the picture above to verify our claim).

However, since the platform only caters to UK residents, you will require a good VPN provider like ExpressVPN to access the service anywhere outside the UK.

All You Need to Know About ITVX APK

Here’s a sneak peek into ITVX APK:

Content-Type	On-Demand Movies & TV Shows + Live TV
License	Freemium
File Size	7.8 MB
Version	3.490.0
VPN Required?	Yes (for access outside the UK)

Top ITVX Features

Here’s the list of top ITVX features on FireStick:

✅ Live TV Streaming
✅ On-Demand Library
✅ Exclusive ITVX Originals
✅ Ad-Supported Free Streaming
✅ ITVX Premium (Ad-Free & More Content)
✅ Kids Profile
✅ Cross-Device Streaming
✅ Personalized Recommendations
✅ Catch-Up TV
✅ Subtitles & Accessibility Features

Top Movies/TV Shows to Watch on ITVX 

ITVX offers an amazing range of TV shows and movies. Here are some top picks to check out!

Shows:

• Trigger Point
• The Dry
• A Spy Among Friends
• G’wed
• Changing Ends
• Nolly
• The Twelve
• Mr. Bates vs The Post Office
• Six Four
• Malpractice
• The Long Shadow
• Litvinenko

Movies:

• Get Shorty
• Blue Is the Warmest Color
• The Triplets of Belleville
• Transit
• The Kid With a Bike
• The Babadook
• Moonlight
• Lady Macbeth
• Hell or High Water
• Spotlight
• The Killing of a Sacred Deer
• The Florida Project
• The Death of Stalin

ITVX Alternatives 

If you like ITVX, you would want to try some of its following alternatives:

• BBC iPlayer on FireStick
• UKTV Play on FireStick
• Channel5 on FireStick
• 7Plus on FireStick
• RTE Player on FireStick

FAQs – ITVX 

Is ITVX free on FireStick?

Yes, ITVX offers free streaming with ads, but there’s also a paid ITVX Premium option for ad-free content.

Do I need an account to watch ITVX on FireStick?

Yes, you need to sign up for a free ITVX account to stream content.

Can I watch live TV on ITVX?

Yes, ITVX lets you stream live ITV channels including ITV1, ITV2, ITV3, ITV4, ITVBe, and CITV.

Does ITVX show subtitles?

Yes, you can enable subtitles while watching supported content.

Conclusion

ITVX created quite a buzz upon its launch and has continued to do so ever since. When you install ITVX on FireStick, you will have an entertainment powerhouse right in your living room.

Whether it is live TV channels, on-demand movies/shows, or anything in between, the platform has you covered. The platform has a rare collection of globally acknowledged British TV programs.

However, considering the platform is limited to the UK, make sure you use ExpressVPN when accessing outside of that region.